About us
Consultancy, minus the fluff.
Analogiq helps brands turn technology investments into measurable business results. We do it with consulting expertise, delivery power, and a network of 300+ vetted specialists.
We built Analogiq because ambitious businesses aren’t held back by a lack of ideas but by not having the right people to make them happen.
Many companies spend big on technology but still don’t see the results they hoped for. Platforms sit under-used, data is disconnected, and projects stall because the right skills aren’t in the room.
We fix that.
Our model is simple:
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Start with the goal – We understand the problem and what success looks like.
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Bring in the right people – From our network of 300+ proven experts, we match skills to your exact challenge.
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Get it done – We work quickly, deliver measurable results, and hand over smoothly.
You get the clarity of a consultancy and the speed of an on-demand team — without the cost or complexity of big agencies.
Our Team

Mario Kyriacou
Co-founder
Mario is the co-founder of Ratio Partners. Back in 2015, he and his partner in crime had had enough of big tech and listening to clients’ stories about implementing martech and never seeing the results they’d hoped for. We thought there was a better way to deliver digital experiences—one that wasn’t focused on selling a single service but took a step back and worked with data to define what the customer’s experience should be from the person who matters most: the customer. We have then spent the past nine years pulling together a team of people smarter than we are. They combine an understanding of data, marketing technology, and UX to design and implement digital solutions that scale with your customers and your business.
I LIKE CINEMA. Sad but true: I bought of original copy of QuentinTarantino’s screenplay for True Romance to play spot the difference with the Tony Scott’s version.

Steve Renshaw
Co-founder
Steve is a co-founder of Ratio and has been immersed in digital since 1998 (which he recently realised is longer than some of the Ratio team have been alive…).
During that time he’s seen just about everything, from the dotcom boom and bust, to the rise of marketing technology, and now the huge opportunity for businesses to gain a competitive edge through the deep integration of data, process and technology.
With his account management background, Steve’s role is to manage the client relationships with key clients at Ratio, getting them revved up about the possibilities technology has to offer, as well as guiding the strategic direction of the business (and more boring things like finance).
When he’s not sat at his laptop, Steve lives with his two energetic dogs who make his client demands look minor, he can sail, (just about) fly, and his favourite holiday destination is the little rustic island of Paxos.

Douglas Morris
Insights Director
Doug heads up the Insights function at Ratio, helping our clients to unlock game changing insights using qualitative and quantitative research methods. He has been a digital marketing leader for more than 12 years, working across sectors including eCommerce, Travel, Financial Services and Telecommunications. Notable brands Doug has produced insights for include Sky, HSBC, Jet2 & Tourism Australia.
Doug’s happy place is deep in an excel, cleaning + pivoting data to his heart’s content. When he is not in front of a laptop, he enjoys kitesurfing and chasing after his almost 2-year-old toddler to check what’s in his mouth.

Daniel Mocan
Head of Development
As the Head of Development, I lead the strategic planning and execution of innovative technology solutions, driving efficiency, performance and scalability across web projects. With a strong foundation in coding and problem-solving, I enjoy collaborating with teams to turn ideas into reality. Passionate about creating an environment that encourages innovation, best practice and continuous learning, I aim to empower developers to excel in the ever-evolving tech world while delivering high-performance solutions.
Outside of work, I love traveling and exploring new places, often with my kids who are passionate basketball players. Watching and cheering them on at their games has become one of my favorite pastimes, combining my love for both family and sports.
We combine expert consultancy with access to high-performing, specialised teams. Our model is designed to help companies move quickly—whether you’re rethinking your data stack, experimenting with AI, or building the team to manage complex digital platforms.
Our focus areas include:
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AI use case design and implementation
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Websites and platforms (CMS, DXP, composable)
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CRMs and customer loyalty systems
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Marketing and business operations
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Experimentation and personalisation
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Development and DevOps
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Email and marketing automation
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Digital analytics and performance measurement

Why it works
Most digital problems aren’t solved by buying more software.
They’re solved by the right mix of strategy, capability, and action.
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We don’t sell products. We solve problems.
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We don’t send in juniors. You get real experts.
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We don’t overstay our welcome. We build, ship, hand over.
Whether you’re rebuilding your stack, upgrading your customer experience, or navigating marketing transformation—we’ll help you deliver the change, not just talk about it.
Trusted Worldwide
Many countries. Many cultures. Many time zones.
We deliver ROI across multiple continents.

